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Anna Zornosa, Vice
President and General Manager Yahoo! Personals
Anna Zornosa joined Yahoo!
Personals in November
2005 where she serves serves as vice president and
general manager.
In her role as VP and general
manager, Zornosa is responsible for overall management
and strategic direction of Yahoo!
Personals with an
emphasis on driving company growth and maintaining
product leadership.
Before joining Yahoo!
Personals, Ann Zornosa served as the Chief Marketing
Officer for Knight Ridder Digital, a job she took
on in August of 2003. Zornosa's duties at Knight Ridder
Digital were to direct the company's business and product
strategy while driving the national sales efforts of
the Real Cities Network. She also oversaw audience
metrics/analysis and was responsible for Knight Ridder
Digital's online classifieds program.
Before Knight Ridder Digital, Zornosa was the CEO
and president of Topica, an email newsletter and marketing
service provider. In her three year's there, she transformed
the model of Topica from a free-based program to a
profitable fee-based service. She had joined Topica
after serving as senior vice president of marketing
at Women.com.
Quotes from Anna Zornosa
About a New Year's Resolution Survey Yahoo!
Personals Did
"Find a new love' is up there with 'lose weight' and
'save more money' as a New Year's resolution. People
tend to 'put up' with current relationships in order
to have a partner for holiday gatherings, but once the
festivities are over it's time to decide whether to fish
or cut bait."
About Yahoo!
Personals Forming a Partnership with
Beliefnet, Inc.
"We believe a great spiritual dating site would offer
a large community of daters, excellent search and matching
tools, and superlative content about spiritual relationships.
Our partnership with Beliefnet will give us the opportunity
to provide all three elements to customers seeking spiritual
chemistry. The new dating site is a perfect example of
how we are focused on enhancing the thriving community
that Yahoo!
Personals is today."
About the Future of Romance and Relationships
"2007 will find people getting (and demanding) more
from online dating services, especially in the way
they look for potential matches. They should be able
to view profiles in a way that reflects their individual
priorities, to see all the information they need
without hunting and pecking. Better profile presentation
will make connecting online easier."
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